![]() And the data does nothing to convince them to hire more female directors. “People have known those numbers for decades. ![]() That bias is wholly different, Davis says. ![]() Only 4 percent of the top 100 studio films of the last decade have been directed by women. This Changes Everything digs deep into the institutionalized bias against women behind the camera, in directing roles specifically. One in 10 female characters are shown in sexually revealing clothing, six times the number of male characters.įor the last 15 years, the institute’s research has been a driving force of change at the intersection of gender and media, with Davis a near-constant presence at studios and networks discussing the work and moving forward.īut onscreen inequality is not the only facet of inequality in Hollywood. In 2017, for example, research from the institute found that in the year’s 100 top-grossing films, men receive four times as much screen time as women and speak seven times more than women. If the key to change was data, she set out to collect some more. “They are incredibly motivated to change it, in part, because they do kids’ entertainment and love kids and feel horrible that they were doing something harmful without even realizing it,” she says. ![]() She went to every studio, network, and guild and their jaws hit the floor. To realize that at that young an age, an impressionable and vulnerable age, we’re showing them hour by hour by hour a world dominated by white males, it just was horrifying.” To find out that that was not true was stunning. “That it was meant to be very good for kids and, at the worst, utterly harmless. “I was 1,000 percent sure that kids’ entertainment would be balanced, and well thought out, probably researched,” she says. The release of This Changes Everything happens to coincide with the third season launch of Netflix’s GLOW, the comedy series about the making of an all-female wrestling TV show in the ’80s created by Liz Flahive and Carly Mensch. 9 and is executive produced by Davis, explores the historical underrepresentation and misrepresentation of women in the entertainment industry, using research from the Geena Davis Institute, discrimination lawsuits, as well as anecdotal evidence from the Thelma & Louise star, along with Meryl Streep, Reese Witherspoon, Shonda Rhimes, and others. This Changes Everything, which will have a theatrical release Aug. “We’re responsible for exporting a pretty negative view of women.” “Eighty percent of the media consumed worldwide is created in the United States,” Davis says in the new documentary This Changes Everything. In its 15 years of existence, the institute has employed cutting edge data-collecting technology-Davis received a Global Impact Award from Google in 2012 to advance the research-in order to provide irrefutable evidence of a bias against women on screen. The star is relaying the birth of what would become the Geena Davis Institute on Gender in Media, which launched in 2004 with the goal of working collaboratively with Hollywood and members of the entertainment industry to dramatically increase the visibility, representation, and presence of female characters in media. As she tells me, “I didn’t intend to hit my life’s ambition at that point.” She just wanted to show her daughter a movie. Now I’m going to get the numbers, because I have to convince them what they’re doing.” “With one movie, he thought he fixed it!” Davis says. He cited the fact that they had made one movie with one female character, serving that up as proof that his studio had fixed gender inequality. Davis reached a tipping point when she spoke to the head of one studio who told her she couldn’t be referring to them.
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